Spiros Psarris: Sales writing that gets results
 
 

How to Multiply Your Sales
While Slashing Your Advertising Expenses


Dear friend,

Would you like to have any of these for your business?

A letter that produced over $51,500 in sales... without offering anything for sale. (It used a technique called the 'irresistible offer'.)
A sales letter that produced $7.02 in profit (not gross sales, but profit) for each dollar spent on the mailing. (Once the business owner realized what he had, he mailed thousands and thousands of copies. Wouldn't you?)
A handful of Internet ads that run on 'autopilot.' For one business alone, they have pulled in 1,151 new customers (so far) in just a few months... day and night, completely automatically and hands-free.

Not convinced? Then maybe you'd like to have:

A six-minute video (production costs: $319) that pulled in $63,353.28 in sales.
A single press release that generated free advertising in a major national magazine, multiple regional news media, and an unsolicited translation into a large foreign-language publication.
A series of "editorial" pieces that have obtained my client national coverage in Time, USA Today, Reuters, the Washington Post, and multiple interviews on national radio and television programs.

These are all results I have obtained for my clients.

And I'd like to obtain similar results for you. But first, you must know this...

Warning:
I Might Create a Serious Problem for Your Business

I once wrote a sales letter for a client. A few days after he mailed it, he sent me a frantic email, complaining that he was overwhelmed by the response.

I answered, "Don't complain to me. You hired me to create that problem!"

Moral of the story: if you can't handle a flood of new business, you shouldn't contact me.

Three Questions You Must Ask Yourself

You might have many consultants and agencies offering to help you with your marketing.

"The letter you wrote for me brought in $41,477 in just the first seven days alone."

Randy Pryor
Mission Viejo, CA

But before you hire anybody (including me), get the answers to these questions.

Question #1: Will this person/agency increase your sales, or not? Every dollar you spend on marketing can, and should, return multiples of itself. Predictably, measurably, and reliably. Your marketing should be an investment, not an expense.

Changing one word in an ad increased its response by 20%.

Changing one letter in another ad doubled the profits it produced.


Are
your ads as powerful as they could be?

Unfortunately, there's a long line of people waiting to take your money while doing nothing for your business. If someone tries to give you some nonsense about "increasing your visibility" or "nurturing your brand," then run away! You're being groomed to lose lots of money.

Note: That's not how I operate. Everything I do for you will be designed with one goal, and one goal only: to make you as much money as is legally and ethically possible. Period.

Question #2: Does the consultant have a real business? Most consultants do exactly that -- consulting, and nothing else. This means much of the advice you'll get from them is purely theoretical. They aren't putting that advice into practice for themselves.

That's not what you'll get from me. In addition to my sales writing practice, I own several other businesses as well. I'm 'in the marketing trenches' right alongside you every day, and I won't suggest you do anything unless I know it works.

For example, look at this ad spend:

Adwords spend in one account

This is my personal spend from just one of my seven pay-per-click accounts, for just one of my businesses. And obviously, it doesn't include the other forms of advertising I do.

Here's why this matters to you: I know what works, because I'm doing it myself. You won't get theoretical advice from me: only tested, battle-hardened techniques that make you money.

And that brings up...

Question #3: Is the consultant/agency keeping up-to-date with your market? Many marketing techniques that worked just a few years ago are obsolete now. The Internet is turning the business world upside down. Unfortunately, few agencies and consultants have kept up.

So you have a choice. The Internet can be a bonanza of more customers and more sales for you.

Or, if you don't know how to use it properly, you'll eventually become a statistic -- just another obsolete business killed off by the Web.

Which will you choose?

How to Get a FREE Review of Your Marketing

I'm certain that right now -- as you read this -- you have huge profit opportunities that you don't even recognize. Most businesses do.

You're either wasting money on underperforming advertising, or not taking advantage of new opportunities, or not making the revenue you should from existing customers. Probably all of the above.

In fact, I'll prove it to you...

I'll show you for FREE
all the opportunities you have in your business
.

Just fill in the form below to get a FREE half-hour phone consultation. Once I get your information, I'll be in touch to schedule a convenient time for us to talk.

There's no cost and no obligation. We'll just talk about the specific things you could be doing to multiply your profits. (You might want to have a tape recorder handy -- I'll give you lots of ideas, and you might not be able to write them all down.)

Why will I do this? To demonstrate how much more you will make in your business if you work with me. But even if we don't decide to work together afterwards, this should be a very profitable conversation for you.

One warning, though -- my available time is limited, and I'm usually booked far in advance. I recommend you fill in the form below immediately.

"You are my hero, you know. I tell everyone what you did for my advertising."
Jake Hanes
Hanes Consulting and Tax Services

So if you'd like a FREE review of your profit opportunities, fill in the form below. Then click the "Submit" button when you're done, and I'll be in touch soon.

Your partner in more profits,

Spiros Psarris

To Schedule Your FREE Marketing Review,
Fill In This Form and Click the "Submit" Button

Name *
E-mail Address: *
Company
Telephone *
Website (if any)
Address
City
State
Zip code
Type of Business *
List your major products/services and prices/fees (or fee ranges) for each *
What types of customers do you have now?
What types of customers would you like more of?
How do you get customers now? (Check all that apply) *
Cold Calls
Referrals/Networking
Repeat Business From Previous Customers
Yellow Pages
Direct Mail
Advertising
Seminars That Your Customers Attend
Your Sales Force and/or Trade Shows
Internet
Other
Imagine you had an automatic system that would get customers to call/write/visit you. Who would those people be, and how would you like them to contact you? *
Business Growth Question (check all that apply) *
I would like more customers/clients per month, paying the same amount of money most of my customers/clients pay now
I would like the same number of customers/clients per month, paying higher amounts than they do now
I would like the same level of business (same average payment size, same number of customers/clients) as now, but more profit per customer/client
I would like more of a certain kind of customer/client, but not all types
Please rank, in order, the sales and marketing activities that take the most time and/or cost the most money each month. Start with the largest-investment sales and/or marketing activity *
Which activities are the most effective now in terms of return on investment? *
Which activities are the least effective now in terms of return on investment? *
On a scale of 1-10 (1=not ready, 10=ready right now), how ready are you to invest in a customer-generating system that will lower your marketing costs and increase the growth of your business? *
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Spiros Psarris
Providing Sales Writing Services to Seattle/Tacoma, WA
Phone (253) 678-1784
Fax (877) 572-7743
E-mail: info@spiroswrites.com
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